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Title
Branded nation : the marketing of Megachurch, College, Inc., and Museumworld / James B. Twitchell.
Author
Twitchell, James B., 1943-
Published
New York : Simon & Schuster, 2005
Detail
327 p. : ill. ; 22 cm
Publisher description
http://www.loc.gov/catdir/description/simon051/2004052147.html
Subject
Brand name products
--
United States
--
Marketing.
(+)
Brand name products
--
Social aspects
--
United States.
(+)
Church marketing
--
United States.
(+)
Education
--
Marketing.
(+)
Museums
--
Marketing.
(+)
Source Types
Book
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