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TitleMuseum strategy and marketing :designing missions, building audiences, generating revenue and resources /Neil Kotler and Philip Kotler.
AuthorKotler, Neil G.,1941-.
PublishedSan Francisco, Calif. :Jossey-Bass Publishers,c1998.
Call NumberAM5 K68 1998
LocationMAIN มิวเซียมสยาม
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Source Types Book
Title Thriving in the knowledge age : new business models for museums and other cultural institutions
AuthorFalk, John H.(John Howard),1948-.
PublishedLanham, MD :Altamira Press,2006.
Call NumberAM121F35 2006
LocationMAIN มิวเซียมสยาม
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