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Title
Museum branding : how to create and maintain image, loyalty, and support / Margot A. Wallace.
Author
Wallace, Margot A, 1941-
Published
Lanham, MD : AltaMira Press, c2006
Detail
x, 193 p. : ill. ; 23 cm
Subject
Museums
--
United States
--
Management.
(+)
Museums
--
Public relations
--
United States.
(+)
Business names
--
United States.
(+)
Branding (Marketing)
--
United States.
(+)
Museum attendance
--
United States.
(+)
Source Types
Book
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CallNo
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1
MAIN มิวเซียมสยาม
หนังสือภาษาอังกฤษ
1
AM11 W35 2006
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