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Source Types
Book
Title
Mastering a museum plan :strategies for exhibit development /Dirk Houtgraff, Vanda Vitali ; with PeterGale, editor.
Author
Houtgraaf, Dirk,1959-.
Published
Leiden :Naturalis ;Lanham, MD :Distributed by AltaMira Press,c2008.
Call Number
AM151 .H68 2008
Location
MAIN มิวเซียมสยาม
Source Types
Book
Title
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Author
Kotler, Neil G.
Published
San Francisco :Jossey-Bass Publishers,c2008.
Call Number
AM5K68 2008
Location
MAIN มิวเซียมสยาม
Page :
1
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Subject
Planning
Publish year
2008
2008
Author
Houtgraaf, Dirk, 1959- (1)
Kotler, Neil G. (1)
Kotler, Philip (1)
Kotler, Wendy I. (1)
Vitali, Vanda, 1949- (1)
Subject
Museum attendance (1)
Museum exhibits -- Planning (1)
Museum finance (1)
Museums -- Management (1)
Museums -- Marketing (1)
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Publish year
2008 (2)
Source Types
Book (2)
Location
MAIN มิวเซียมสยาม (2)