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Source Types
Book
Title
Museum marketing and strategy : designing missions, building audiences, generating revenue and resources
Author
Kotler, Neil G.
Published
San Francisco :Jossey-Bass Publishers,c2008.
Call Number
AM5K68 2008
Location
MAIN มิวเซียมสยาม
Source Types
Book
Title
Museum strategy and marketing :designing missions, building audiences, generating revenue and resources /Neil Kotler and Philip Kotler.
Author
Kotler, Neil G.,1941-.
Published
San Francisco, Calif. :Jossey-Bass Publishers,c1998.
Call Number
AM5 K68 1998
Location
MAIN มิวเซียมสยาม
Source Types
Book
Title
Thriving in the knowledge age : new business models for museums and other cultural institutions
Author
Falk, John H.(John Howard),1948-.
Published
Lanham, MD :Altamira Press,2006.
Call Number
AM121F35 2006
Location
MAIN มิวเซียมสยาม
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Subject
Museums -- Marketing
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Museum attendance
Museums -- Marketing
Museums -- Marketing
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Author
Kotler, Philip (2)
Falk, John H.(John Howard),1948- (1)
Kotler, Neil G, 1941- (1)
Kotler, Neil G. (1)
Kotler, Wendy I. (1)
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Subject
Museum attendance (3)
Museum finance (3)
Museums -- Marketing (3)
Museums -- Planning (2)
Business planning (1)
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2008 (1)
2006 (1)
1998 (1)
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Book (3)
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MAIN มิวเซียมสยาม (3)