Title Museum membership innovation : unlocking ideas for audience engagement and sustainable revenue / Rosie Siemer.
Author Siemer, Rosie
Published Maryland : Rowman & Littlefield, 2020
Detail xxviii, 236 pages : illustrations ; 16x23 cm
Abstract "Rich with examples of innovative membership programs and discussion with museum and nonprofit leaders, this timely book provides practical advice on how to improve all aspects of the membership program through the process of continuous innovation." -- Provided by publisher
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