Title Grand stand 6 : designing stands for trade fairs and events / Evan Jehl and Ana Martins.
Author Jehl, Evan
Published Amsterdam : Frame Publishers, 2018
Detail 400 pages : colour illustrations ; 24x32 cm
Abstract This book features over 120 of the latest and greatest trade fair stands. Diving into the way brands present themselves at trade fairs all over the world, Grand Stand 6 explores the enticing temporary spaces from concept to execution. Each project is shown on two to four pages. The selected stands can be big or small, located at low-key events or large trade fairs, designed by star designers or students, interactive or static, high-tech or low-budget, but they all have one thing in common : an absolute wow factor. The book is divided into themes that highlight current trends in the industry, such as brand presentations moving out of the fair ground, focusing on the experience of visitors through play, high-tech stands, stands that use the products they present in their actual construction, and more
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