Bib item

   
Title Setting Agendas in Cultural Markets : Organizations, Creators, Experiences.
Author Philemon Bantimaroudis
Published New York, : Routledge, : 2017
Detail 166p., : 24cm
Abstract This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors
Subject
 
 
Source Types Book
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